STRADA

​​
MAY MOVING SALE
An Additional 20% Off All Sale Items!
Last day in our current location: Monday, May 29

VIST OUR NEW HOME THIS JUNE
108 Main Street  Northampton, MA 
(formely The Mercantile & Ann August before that!)

OUR BRANDS
ARIAT
Ariat is the world leader in performance equestrian footwear, offering a full range of English and Western riding boots and casual footwear.


BEAUTIFEEL
BeautiFeel shoes, sandals and boots combine supple leather and padded insoles.  This combination makes BeautiFeel the fashion leader of dressy comfort.


DANSKO
Dansko is THE footwear of choice for working professionals like nurses, chefs, teachers, doctors and others who spend the majority of the day on their feet.

FINN COMFORT
Finn Comfort is recommended and endorsed by leading foot health experts worldwide and is often prescribed as the finest in therapeutic comfort footwear.

NAOT
Naot features a unique anatomical footbed that replicates the contours of the foot, just like a footprint left when walking in the sand.
 
PIKOLINOS
Pikolinos shoes and bags have a unique appearance that sets them apart immediately.  The leathers are naturally dyed, and then hand burnished to give them a rich antiqued patina.
 
PEDAG
Pedag is known for high quality shoe care products and anatomically correct orthotics.

TAMARIS
Antishokk is a patented technology in the heel that softens the impact by more than 50 per cent at every step. This protects the spine, vertebrae and joints.  

TWO24
Ariat's luxe line whose name is inspired by a legendary race horse: Secretariat, winner of the 1973 Triple Crown (and Belmont Stakes record holder with a final time of 2 minutes, 24 seconds).  The new brand that fuses a modern-yet-vintage vibe. Retail prices will range from $349 to $599 for the line, which is produced in Spain and the U.S.




SOFTWALK
Lightweight engineering, superior flexibility, unexpected comfort. Each shoe we craft combines all kinds of thoughtful innovations that cater to both your feet and your fashion sense. 









RIEKER
Rieker has been making shoes since 1874.  Specially produced components and unique construction methods ensure that Rieker shoes are lightweight, comfortable and  flexible.


SANITA
Sanita clogs are accepted by the American Podiatric Medical Association for their exacting standards.  Clogs should feel roomy and there should be a 1/4 inch gap between the heel of your foot and the back of the clog.

JAMBU

Created for the (sub)urban adventurer,  Jambu provides the fuel for life in the form of comfy, fashionable and functional footwear.

WOLKY
Wolky footwear has a high density memory foam layer so that a unique individual imprint of your foot is transferred onto the insole of your shoe.

BED STU
Inspired by the resilient streets of Bedford Stuyvesant, New York, BedStu are made using traditional techniques:  Goodyear welted, hand-woven, hand-sewn, hand-finished, washed and tumbled.  No two are the same.

KORKEASE
The KorkEase story began in Brooklyn, New York in 1953, with the creation of the very first cork wedge sandal. The soft, rich leathers and natural cork heel were the perfect complement to everything from full skirts to capris — ideal for women seeking comfortable resort looks and chic summer style.

GABOR
From statement high heels to classic ballerinas, Gabor shoes have a style to suit you. Half sizes and Gabor’s wide fit range makes it even easier to find the perfect pair to treat your feet for any occasion.  

ELLINGTON
Based in Portland, OR Ellington makes handbags and small leather goods all with the highest quality materials and travel friendly features.

SMARTWOOL
Smartwool socks are made of Merino wool and are itch-free and naturally odor-free.



SAMUEL HUBBARD

Designed in Mill Valley, CA and meticulously crafted in Portugal. We use only the finest European leathers and materials, and strive to perfect every detail.  Triple-density memory foam insoles featuring superior-comfort Poron® under a layer of silky smooth leather—conforms to the unique shape of your foot for a custom fit. Easily removed if you wish to use your own orthotics.