Refresh, Resole, Repair, or Replace?

Aug 10, 2018

Strada takes great pride in our collection of quality comfort shoes.  We try to carry footwear that is handmade from natural products, expertly crafted and hand-sewn with great care.  Although the durability of our brands is renowned, you can prolong the lifespan of your shoes by resoling them. Most hand-sewn footwear can be  resoled by a cobbler.  Locally we recommend Shu-Fix  located at 113 Hawley St in Northampton, Massachusetts, Phone:  (413) 586-2113. Samuel Hubbard, Ecco, Finn Comfort

Soul of Soles

Jun 08, 2018

One of the best (if not THE best) part of owning a small business is the people that I get to meet.  The occasional celebratory sightings are exciting.  We've sold shoes to actors and musicians and authors and politicians. But these events are just the icing.  It is the women and men that are not living their lives out on stage, but who nevertheless are leading extraordinary lives, who take the cake.  Shoe shopping is an intimate experience and sometimes I make a connection with someone that I

Brannock Device: Made to Measure Comfort

Jun 05, 2018

The human foot is a strong and complex mechanical structure containing 26 bones, 33 joints (20 of which are actively articulated), and more than a hundred muscles, tendons, and ligaments.  Feet come in many shapes and sizes, and no person has two feet the exact same size.  Finding a comfortable shoe for YOU is more complex than reading other people's opinions and experiences.  You'll want to be properly measured and fitted in a few styles every time you shoe shop.  While there is no substitute