Welcome to our new site

Strada is honored and appreciative to be one of 23 businesses that the City of Northampton awarded emergency business grant funding in response to Covid19. 
As a way of staying relevant in light of the current pandemic, we are using these funds to put our entire inventory online.  THANK YOU for visiting the result!  We're still new at this, adding new items and updating descriptions daily.  We're looking forward to eventually creating a comprehensive resource that you can browse, study, and explore at your convenience.  We know that it doesn't totally recreate the in-store experience.  However, we hope that the ability to browse our collection by style, brand, or foot recommendations is yet another way Strada provides you with excellent customer service.
When the Vally CDC challenged small businesses to pivot to the "new normal" for retail, the grant application process inspired us to think big picture.  We stopped mourning what was gone and turned our energy towards what lay ahead.  We began to think, write, and research what new Strada would look like.
And while we celebrate every pair of shoes we sell online, what is really important is that the online store is a continuation of what has made Strada something special since 1994.  Virtual shopping can't recreate the feeling of personal connection we strive towards, but it is a big beautiful step towards making sure we're still relevant when we reopen to the public.  
With heartfelt gratitude for your continued support of our local, woman and minority-owned independent shoe store.
Thank you!