When you walk into Strada you will be greeted by the scent of leather, linen, and soap. Hardwood floors are awash in sunlight from large windows at either end of the shop.  Colorful leather footwear and handbags, graphic totes and tee shirts, and prints and stationary fill tables and shelves. 

Customers from around the world appreciate our "big city" collection and "small store" service. Let us know what catches your eye, or describe what you need so that we can offer suggestions.  All of shoes are handmade so you may want to try on a few pairs to determine which is the best fit for your foot.

Voted one of the top ten shoe stores in Massachusetts we look forward to your visit.  If you can't make it to Northampton, please enjoy our online shop.  We know how footwear can differ in fit and size, so if have questions about an online purchase please contact us for a remote consultation or consider our Shoe Box "Try Before You Buy" Service.


Strada has fully re-opened to the public for in person shopping. We have expanded our try-on area in order to ensure social distancing, added hand sanitizer stations, and provide gloves and foot peds upon request. In addition we follow the CDC, State, and Federal governments recommended guidelines lines by implementing  precautionary measures such as:

  • All visitors will use provided hand sanitizer upon entering store
  • All visitors and employees wear masks
  • All visitors and employees will keep a safe distance (a min. of 6 feet)
  • The number of visitors to the store will be limited
  • Regularly touched surfaces are cleaned routinely
  • Tried on merchandise is quarantined
  • Curbside pickup available
  • Private apportionment available


At Strada we are passionate abut creating a better world by making people comfortable.  

Since 1994 our mission has been to offer footwear that is comfortable, stylish and well made.  Many of our brands are handcrafted by 2nd and 3rd generations in their original European and North American factories. We invite you to browse our collection of footwear made in the US, Portugal, Spain, Italy, France, Poland, Israel, Sweden, Poland, and Mexico and discover your favorites.

See why our customers appreciate the service as much as our selection.  We fit the shoe to the foot, rather than the size on the box.  Enjoy the benefit of years of experience fitting comfort footwear.  We know that a proper fit can make you feel more comfortable, help your shoes last longer and help avoid foot issues.

Voted on of the Top Ten shoe stores in Massachusetts Strada is proud to be the area’s premier European comfort shoe store for women and men. 

Thank you for supporting our locally owned, family business.

Sincerely, Anna Bowen and Tracy Harris


Our retail store is located in the heart of downtown Northampton, across the street from Urban Outfitters.  There is on street parking on Main Street (pay at paystation) or in the covered Parking Garage. We look forward to seeing you soon!